Enter to Win! CanadaMark Diamond Jewellery Competition
Enter for a chance to win this pendant!
http://www.canadamark.com/contest
Era has an amazing new selection of stones in stock! Perfect peach sapphires and spinel. We also have a few Montana blue and green sapphires in store as well.
Excerpt from our local news article at The Vancouver Sun
How much should you budget for a diamond engagement ring?
I’m sure many of you have heard of the three-month salary guideline for buying a ring. Okay, if you’re like me, then you find this kind of ‘rule’ completely outdated — which I’m glad to hear it is! It turns out that this ‘so-called’ guideline came from the imagination of an advertising agency in Philadelphia in the 1930s. And who paid for the concept? You guessed it: De Beers — in hopes of getting Americans to buy diamond engagement rings and spend more. That’s why it sounds ridiculous.
Rosemary explains: “I’ve heard some jewellers still uphold this concept. Your budget is not for the jeweller to set! The cost of your engagement ring should be something you are comfortable with and not need to live on instant ramen for the next year and a half. Remember, engagement rings are far more than just a diamond — that’s just De Beers’ rhetoric again.”